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How can Bedrock Insight help?
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What are the consumer truths around your brand or category? Understanding the deep insights that underpin your brand or category is critical to your success. Harnessing the power of consumers and your team, we can guide you through a journey to uncover the profound consumer truths from which your strategies can springboard. |
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Your brand positioning should be cohesively centred around a real consumer need How do your consumers see your brand? What does it stand for, and how does it stand apart from its competitors? Does it all hold together in a cohesive way? We conduct qualitative research to unpick your brand equity, understand the emotional and functional benefits in the context of competitors, highlight your strengths and weaknesses, and the opportunities to improve. |
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Packaging and communications must reflect your insight and brand Once you have identified and refined your consumer centric brand positioning, you must consistently ensure that all consumer facing elements such as packaging and communication reflect this. As experts in strategic branding as well as research, we have a unique understanding of how to explore and interpret the voice of the consumer in these areas. |
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Create innovation that reflects true consumer needs Innovation is more than just wild ideas to make some extra sales dollars. In order to be a success it must be built on a real consumer need AND serve a strategic purpose for your brand. We harness the power of both the consumer and your brand experts to ensure that great ideas can be created, refined and also meet your strategic objectives. Then our simple quantitative methods allow us to test these against your target market to gauge the most appealing and the most strategically correct. |
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Make more intuitive decisions because you understand your target With our quantitative services we can find out who your current consumer is based on key demographic variables. We can then add depth & richness to this understanding using a range of qualitative methodologies. We can create a journey to help your team get closer to their consumer too. |
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Understand Trends Future-proof your plans: Consumers should be the bedrock of every decision you make. Understanding broad societal trends or in depth category trends helps businesses prepare for future needs and tailor execution, communication and business strategies to suit. Learn about trends in Australian consumers, or trends customised to your business. |
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Customer Satisfaction Surveys How well are you servicing your customers? What issues are most important to them, and how do you perform versus your competitors? What is limiting your potential and letting customers down? We create, conduct and analyse online surveys that get to the heart of customer satisfaction, and provide concrete insights on how and where to improve. |