If you don't start by understanding consumer needs, then how can you meet those needs? Don't let your marketing dollars go to waste.
We ensure that consumer insight is the bedrock of all your strategies.
We use a unique combination of skills- strong research expertise, blue chip FMCG brand training and workshop facilitation abilities - to ensure that your marketing executions and strategies are built on a solid foundation of consumer insight.
How can Bedrock Insight help?
What are the consumer truths around your brand or category?
Understanding the deep insights that underpin your brand or category is critical to your success. Harnessing the power of consumers and your team, we can guide you through a journey to uncover the profound consumer truths from which your strategies can springboard.
Your brand positioning should be cohesively centred around a real consumer need
How do your consumers see your brand? What does it stand for, and how does it stand apart from its competitors? Does it all hold together in a cohesive way?We conduct qualitative research to unpick your brand equity, understand the emotional and functional benefits in the context of competitors, highlight your strengths and weaknesses, and the opportunities to improve.
Packaging and communications must reflect your insight and brand
Once you have identified and refined your consumer centric brand positioning, you must consistently ensure that all consumer facing elements such as packaging and communication reflect this. As experts in strategic branding as well as research, we have a unique understanding of how to explore and interpret the voice of the consumer in these areas.
From problem solving to team building, from strategy planning to ideation sessions - our workshops are jam-packed full of creative thinking techniques that challenge existing thinking, uncover the issues and open eyes to the opportunities. Read more here
Create innovation that reflects true consumer needs
Innovation is more than just wild ideas to make some extra sales dollars. In order to be a success it must be built on a real consumer need AND serve a strategic purpose for your brand.
We harness the power of both the consumer and your brand experts to ensure that great ideas can be created, refined and also meet your strategic objectives.
Then our simple quantitative methods allow us to test these against your target market to gauge the most appealing and the most strategically correct.
Make more intuitive decisions because you understand your target
With our quantitative services we can find out who your current consumer is based on key demographic variables.
We can then add depth & richness to this understanding using a range of qualitative methodologies.
We can create a journey to help your team get closer to their consumer too.
Customer Satisfaction Surveys
How well are you servicing your customers? What issues are most important to them, and how do you perform versus your competitors? What is limiting your potential and letting customers down? We create, conduct and analyse online surveys that get to the heart of customer satisfaction, and provide concrete insights on how and where to improve.