With extensive commercial and research experience, we recommend, conduct and apply consumer understanding to your business reality.
I am an experienced market researcher who has also been trained in classic blue chip FMCG marketing.
I dig to find the deeper truths that drive consumers and shoppers. The bedrock.
I understand how to build this into brand architecture and commercially appropriate brand strategy.
I understand how to stay true to this through execution of packaging, NPD and communications
Let me help you find your bedrock. And then help you to keep your feet on it.